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Viva La Flora Live - The Art and Business of Flowers

Bringing you the Art and Business of Flowers. VLF Live Podcast is an educational and inspirational show for all florists, flower artists and entrepreneur, floral industry pros and beginners, and simply for flower lovers. Anahit, the podcast host, takes a deep dive into floristry, into what it really takes to run a successful floral business, how to be a better floral designer, how to stay inspired and inspire other. "As we know, our profession encompasses wide range of industries and other fields, such as artists, designers, farmers, distributors, wholesalers, educators, planners, photographers... and the list goes on. It is vital to recognize the importance of each and every one of these experts. I will be striving to bring a glimpse of it all to you through stories from industry experts, newcomers, trendsetters and followers.
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Viva La Flora Live - The Art and Business of Flowers
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Jul 11, 2019

Holly Heider Chapple founded her wedding and event floral design business 26 years ago. The business was home based and offered Holly an opportunity to make a living while staying at home with her 7 children. At the time the studio primarily focused on weddings and events in the Washington DC area. Over the years, the Holly Heider Chapple Flowers brand continued to grow and gain international recognition as result of Holly’s involvement in social media and the popularity of her blog, The Full Bouquet.

Highlights from this episode include..

- true sacrifices behind wedding floral business
- importance of re-evaluating your business
- what does it really take to run a wedding floral business
- power of education
- work-life balance
- track your challenges and wins to get better understanding of your business

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