Holly Heider Chapple founded her wedding and event floral design business 26 years ago. The business was home based and offered Holly an opportunity to make a living while staying at home with her 7 children. At the time the studio primarily focused on weddings and events in the Washington DC area. Over the years, the Holly Heider Chapple Flowers brand continued to grow and gain international recognition as result of Holly’s involvement in social media and the popularity of her blog, The Full Bouquet.
Highlights from this episode include..
- true sacrifices behind wedding floral business
- importance of re-evaluating your business
- what does it really take to run a wedding floral business
- power of education
- work-life balance
- track your challenges and wins to get better understanding of your business